How to Get Your Startup Noticed By Your Audience

Starting a new business is an exciting venture, but getting your startup noticed in a crowded market can be challenging. Here are some effective strategies to help your startup stand out and capture the attention of your target audience.

Develop a Strong Brand Identity

Your brand identity is the first impression your audience will have of your startup. It encompasses your logo, color scheme, typography, and overall aesthetic. Consistency is key in branding. Ensure that your brand elements are uniform across all platforms, from your website to social media profiles. A strong, recognizable brand helps build trust and makes your business memorable. Invest in professional design services if needed to create a polished and cohesive brand image that resonates with your target market.

Utilize Social Media Effectively

Social media platforms are powerful tools for reaching a wide audience. Identify which platforms your target audience frequents the most and establish a strong presence there. Share engaging content that showcases your expertise, tells your brand story, and highlights customer testimonials. Interact with your audience by responding to comments and messages promptly. Utilizing features like stories, live videos, and polls can increase engagement. Consistent posting and active engagement will help build a community around your brand and increase visibility.

Leverage Content Marketing

Content marketing involves creating valuable and relevant content to attract and engage your target audience. Start a blog on your website where you share insights, tips, and industry news. High-quality content positions your startup as an authority in your field and drives organic traffic to your website. Consider creating diverse content types such as articles, infographics, videos, and podcasts to cater to different audience preferences. SEO optimization is crucial to ensure your content ranks well in search engine results, increasing your visibility.

Network and Collaborate

Building relationships within your industry can significantly boost your startup's visibility. Attend industry conferences, workshops, and networking events to connect with potential partners, mentors, and customers. Collaborate with other businesses or influencers to reach a broader audience. Joint ventures, guest blogging, and social media takeovers are effective ways to leverage each other’s audiences. Networking helps you gain credibility and opens doors to new opportunities that can drive your business forward.

Use Promotional Products

Incorporating promotional products into your marketing strategy can create lasting impressions. Branded items like pens, mugs, t-shirts, and tote bags serve as tangible reminders of your startup. Distributing these items at events, in-store, or through giveaways can increase brand awareness and loyalty. For instance, working with a company that specializes in promotional products can provide you with customized items that effectively represent your brand. Promotional products are a cost-effective way to keep your startup in the minds of potential customers.

Engage in Community Building

Creating a sense of community around your startup can foster loyalty and word-of-mouth marketing. Engage with your audience through forums, social media groups, and email newsletters. Offer exclusive content, early access to new products, or special discounts to members of your community. Encourage user-generated content by asking customers to share their experiences with your products or services. Building a community creates a loyal customer base that advocates for your brand, amplifying your reach.

Conclusion

Getting your startup noticed requires a multifaceted approach that includes developing a strong brand identity, utilizing social media, leveraging content marketing, networking, using promotional products, and engaging in community building. By implementing these strategies, you can effectively capture the attention of your target audience and stand out in a competitive market. Remember, consistency and authenticity are key to building lasting relationships with your audience and ensuring long-term success for your startup.

How to Find that Creative Spark When Creating Content for Your Small Business

As a small business owner, you have to keep in mind that standing out from the crowd often comes down to one crucial factor: creativity. Generic just can’t cut it, and copying what other people are doing will make you look like a fool at the end of the day. 

It doesn’t even matter what type of content you’re focusing on for your small business; whether you’re crafting blog posts, designing ads using product photography, or curating social media content.

Whatever it is, injecting creativity into your efforts can capture attention and engage your audience effectively. But, what do you do when the well of ideas feels a bit dry? It’s totally understandable because you want to do something out there, but at the same time, what exactly? Well, when it comes to getting your “groove” back, it’s not really one-size-fits-all or anything like that, but it’s about reinvigorating. So here’s exactly why you need to know!

What are Usually the Common Hurdles in Finding Creativity within Content Marketing?

Creativity is the heartbeat of effective content marketing, but even the most successful marketers sometimes hit creative roadblocks. It’s common, honestly, it’s really common. But if you just focus on recognizing what hinders creativity, this alone usually helps out, it’s basically that first step towards overcoming these challenges and revitalizing your content strategy. But again, what are some of the hurdles? Well, do any of these ring a bell?

Fear of Failure

One of the biggest creativity killers is the fear of failure. There are a lot of marketers and business owners out there who hesitate to try new ideas due to the risk of them not working out, especially when budgets and reputations are on the line. Overcoming this fear starts with fostering a culture that values experimentation and learning from missteps. No one can get it right the first time, truly.

Lack of Resources 

Limited budgets, time constraints, or insufficient staff (especially if you’re the only one and you’re wearing multiple hats) can severely restrict your ability to create fresh content. This can lead to recycled ideas or subpar execution that fails to capture attention. You don’t necessarily need the best of the best- but it helps. So, where exactly is the lack of resources? 

Is it a lack of money to buy amazing equipment like the Avata 2? Do you think you only need your iPhone when in fact you actually need full-on camera gear? Are you hesitant to make any financial investments (products, tools, software, etc)? Do you lack time due to personal life and time focusing on other parts of your business? Is it due to a lack of staff to help out? What’s getting in the way?

Content Fatigue

It’s a lot of work, no matter what people say, and it’s not always as easy as a click of a button and a few hashtags- it really doesn’t work that way! Producing content at a constant rate can lead to burnout, making it difficult to come up with new and exciting ideas. 

This is especially true if you’re trying to operate in niche markets where topics may feel limited (basically the more niche the more limited). Do you have a team? Do you have anyone you can rotate with?

Echo Chamber Effect

To a degree, it feels nice being in an echo chamber because it can feel fairly supportive, right? It’s easy to get stuck in an echo chamber, where you’re only exposed to ideas and perspectives that mirror your own. This can stifle creativity and prevent you from realizing the full potential of your content. Again, it can be nice, but it’s just not going to work for creativity. 

So, it’s a good idea to focus on breaking free from this. Try and seek diverse perspectives by actively looking for ideas outside of your usual network, which might include attending conferences, participating in different industry forums, or collaborating with creatives. It can be uncomfortable, but it’s worth it!

Are You Overly Relying on Data?

This is really where businesses hurt their own business. Yes, analytics are important but you can’t always focus on just what the numbers say. Sure, it’s great for understanding what works and what doesn’t, but being too reliant on analytics can curb creative risk-taking. If you only stick to what the data says works, you may miss out on innovative opportunities. 

Think of it this way; use data as a guide, not a rulebook. You have to allow room for intuition and creative hunches in your content strategy. Data doesn’t allow for experimentation, but you can. 

How to Get That Spark Back

So, did anything mentioned above remind you of yourself? Are you afraid of failure? Thinking too much about data? Maybe you’re far too into your comfort zone. Whatever it is, just know there’s a way to fix it and get that creative spark back!

Take Some Inspiration from Your Community

Your local community and your customer base are rich sources of inspiration- you have to remember that! You’re going to have to engage with local events, trends, and discussions to spark ideas that resonate on a personal level with your audience. Why not focus on participating in community activities? This not only provides content ideas but also boosts your business’s local presence.

Keep an Idea Journal

Alright, so this might sound slightly childish, but it works! Singers do this with music, so why not do the same with your content ideas? Just think of it this way; inspiration can strike at the least expected moments. So that’s why you should think about keeping a journal or digital note-taking app handy to jot down ideas as they come, no matter how small or raw they seem.

Learn from Other Industries 

Sometimes, the best creative ideas come from outside your own industry. Look at what companies in completely different fields are doing to engage their audiences. It might be a good idea to consider adapting their strategies to fit your niche can lead to surprisingly innovative content and open up new ways to engage your customers.

Is It Possible to Collaborate?

It might not always be possible, but if it is, just try and do this! Two heads are better than one, and a whole team brainstorming together is even better! This is why regular brainstorming sessions with your team can lead to a flurry of ideas, as different perspectives can spark thoughts you might not have considered on your own. Again, if you have a team, do this, if you don’t, then you can still do a brainstorming session alone. 

Look for Diverse Prospectives

Depending on your niche, this could be a potential idea you could look into trying. So, why not consider inviting thoughts from people of different backgrounds, ages, and experiences that can dramatically widen your creative horizon? This diversity leads to a richer pool of ideas and experiences to draw from, ensuring your content resonates with a broader audience. Again, this isn’t going to work for all businesses, so it really depends on what you’re doing. 

Are You Getting Enough Breaks?

Overworking is the nemesis of creativity. Never, ever try to do this! Seriously, you have to ensure that you and your team (if you have one) take regular breaks to refresh and recharge. Activities like walking, meditating, or engaging in a hobby can reset your brain and foster creativity. But it’s not just short breaks. Maybe take a break from work for a couple of days if you can.

Why Zeroing In On Your Niche Might Just Be The Best Thing You Do For Your Business

Starting a business? Here’s a thought: Instead of trying to be all things to all people, why not dig deep into one special area? You know, really own it. It’s tempting to cast a wide net, but let’s talk about why getting cozy with a niche can seriously boost your business mojo. Plus, it makes your brand instantly recognizable, which is gold in today’s crowded marketplaces.

Get Known For Something Awesome

Think about it—when you specialize, you become the go-to expert. It’s like that local bakery that’s famous for the world’s best sourdough. They’re not just another bakery; they're a destination. That’s the power of niche. You get to build up your rep and become the name on everyone’s lips when they need what you offer. It’s a great way to build a loyal following while doing what you love most.

Marketing Gets A Whole Lot Easier

When you know who you’re talking to, you can really tailor your message. Imagine you sell sustainable yoga gear. Your ads, your posts, your everything can speak directly to the eco-conscious yogi. This isn’t just efficient—it’s smart. Why waste time and money shouting into the void when you can talk right to your people? It makes every dollar you spend on marketing work harder for you.

Customers Stick Around

Here’s a sweet perk of niching down—loyalty. When customers feel like you really get them, they stick like glue. And happy customers don’t just come back; they bring friends. Before you know it, your business grows organically, fueled by genuine love for what you do. This connection turns first-time buyers into lifelong fans.

Streamline And Innovate

When you focus on a niche, you get to pour all your energy into being the best at it. Less clutter, more quality. This isn’t just about making your day-to-day easier; it’s about blowing your customers’ minds with how good you are. For instance, if your CBD business zeroes in on the specifics, like considering using a nutraceutical merchant account, you tackle the unique financial hurdles head-on and smooth out operations in ways others can’t. Plus, you set yourself up for fewer operational headaches.

Less Competition, More Recognition

Narrowing your focus helps put distance between you and your competitors. In a niche market, you’re a big fish in a small pond. This is your chance to shine and build a solid base without the constant price wars and one-upmanship. Being a leader in a niche market means you can often charge a premium for your specialized service or product.

Quick On Your Feet

Small niche businesses can move fast—adapt to changes, try new things—without turning a big ship. This agility can be a lifesaver, especially in industries where a day can bring a whole new set of rules. This means you can respond to your customers’ changing needs faster than the bigger, less focused companies can.

Scaling Becomes Clearer

When you know your niche inside out, scaling up doesn’t look so scary. You know who your customers are, what they want, and how to give it to them. That means you can grow with confidence, knowing you’re on the right track. Scaling up within your niche can often lead to better margins and a stronger market position.

So, while it’s tempting to offer a little bit of everything, zeroing in on a niche can secure your place in the market. It builds not just a business, but a brand. Think about that bakery again. Be like the bakery. Dive deep, focus narrow, and let your business thrive not just in size, but as a beloved brand in your community. Sticking to your niche not only sets you apart, it also makes your business journey more fulfilling.

How to Improve Your Workplace Atmosphere

Businesses should always look for ways to improve operations and boost their chances of success. Whether you run a retail store or medical practice, improvements can help to maintain profits and push your business to the next level. You can also use these improvements to increase employee productivity and make your workplace more pleasant. If you want to refresh your workplace, consider this advice. 

Make Your Workplace Welcoming 

A welcoming space is one of the most effective ways to improve the atmosphere. Whether you need your receptionist to make a great first impression at the doctor when patients arrive, or you want your customers or clients to feel at home, you can set up your office or store to be stress-free and accommodating. This includes an open entranceway that makes it easier for people to come and go but also accessibility needs, such as ramps and electric doors to ensure everyone feels welcome. 

Brighten the Space 

Bright spaces are always friendlier compared to dark and dingy stores or offices. However, you still need to find a balance. Too bright, and your customers and employees will feel like they’ve stepped onto some other plane, so setting up convenient lighting that isn’t too overbearing is vital. The walkways must be properly lit and take advantage of as much natural light as possible. This doesn't only make the space more inviting, but it can also improve employee mental well-being. 

Make Things Available 

Owning a retail store can be hectic and stressful. You need to learn your entire inventory and ensure you have everything your customers need to enjoy a satisfying shopping experience. One way to guarantee a fantastic experience is by making things available. Stores with low stock and almost bare shelves feel haggard, and people won’t want to shop there. To avoid this, keep a steady stock supply to ensure you can always keep your shelves full and keep customers in store.

Keep It Clean and Tidy 

Similarly, maintaining workplace tidiness and hygiene is essential. If you operate a retail store, have employees rearrange shelves to restock when things run low. If customers leave items on the floor, pick them up. You should also be diligent about spills. Since they can cause significant slip hazards, you should clean them up as soon as possible. The cleaner your workplace, the more comfortable people will feel there and will have a positive experience whenever they walk through your front doors. 

Offer Comfort and Refreshments 

If you run a busy operation, you may have several people visiting your office for meetings or appointments. As much as you try to stay on top of everything and see everyone on time, things can get away from you. You try to see them as quickly as possible, but if you get waylaid, offering a comfortable place to sit and refreshments will make the wait feel a little more bearable. Besides this, you should also keep your guests informed about how much longer they will need to wait and offer sincere apologies when you finally see them. 

Make the Most of Business Tech 

Business tech is designed to make everyone’s lives easier, so it’s always worth utilizing it in as many areas of your business as possible. Easy communication between employees is vital as it saves them from leaving their desks and getting distracted. You can also upgrade your networks to promote quicker performance and prevent lagging, while POS terminals and other retail-specific examples are also things to consider. While you don’t need to abandon the human way entirely, using more tech can streamline your operations and reduce stress. 

Improve Communication 

Better communication will also make your workplace a more positive place. If everyone focuses on excellent communication, you can eliminate the risks of misunderstandings, which will also cut down on mistakes and help everyone better understand each other. This approach will benefit employees and customers as their needs and duties are clear, meaning there is less confusion or stress, especially when something goes wrong. It’s important to document and communicate everything in writing to keep everyone in the loop.

Hire the Right People

A positive environment is often built by positive people. Therefore, your recruitment strategy should focus on bringing in the right people for your business. Their goals should align with your company’s goals, and they should possess the interpersonal skills required for the job. Every business needs that person who puts people in a great mood and makes the clients or customers happy, so focusing on personality as much as skills can help make your store or office a more appealing environment rather than a tense or toxic workplace where no one trusts each other. 

Encourage Collaboration 

Similarly, encouraging collaboration and teamwork can have a huge impact on how positive your workplace atmosphere is. Employees can be uncertain around other departments because they don’t interact. While this is expected in corporations, smaller businesses should focus more on collaboration. Everyone works in the same office, so working together should be a priority. People will get to know each other and be friendlier, which directly influences how positive your office becomes as employees may be more willing to go the extra mile for each other. 

Reward Employees 

Business owners should also remember to reward high-performing employees as they will assume that their hard work doesn’t matter otherwise. This issue can lead to burnout and apathy, which increases the risk of absenteeism. Offering employees rewards that are more than mere pizza parties can make a huge difference to the office atmosphere and shows you care as much about the person as you do the worker. Furthermore, introducing flexible working options for a better work-life balance can also help and demonstrate how well you understand what people want and need from a job. 

Positive Vibes Only

Although you will have those stressful days when everything seems to go wrong, and your team is one mistake away from becoming overwhelmed, your general atmosphere should promote positivity. Otherwise, no one will enjoy being at your workplace, meaning your business will suffer as productivity takes a hit and customers or clients look elsewhere for a better experience. 

These Tips Can Increase Employee Productivity

Industry experts have found that 89% of people waste time at work. How much time they waste varies, with the top 1% of time wasters admitting to doing very little for up to 3 hours per day while 31% of respondents wasted around 30 minutes. Time is money, as they say, and if your team is wasting your time, then this is going to be costing you money.

If you want to make things more productive and ensure that people aren’t taking extended breaks on your dime, these tips can help.

Keep It Simple

Create a plan, have clear steps, set SMART goals, and give timelines and deadlines for completing all of these needs. It doesn't need to be complicated; it needs to work, so start simple, give explicit directions, and see if this helps reduce wasted time.

Be Clear and Concise

A massive source of wasted time is people not completely understanding what you want them to do, or there is too much communication and not all of it being on the same page. Create clear lines of communication, be concise with what you want, and ensure that everyone fully understands what is going on, what needs to happen, and what you expect. This can reduce miscommunication and allow people to get on with the task at hand.

Determine Your Critical Success Factors

Your critical success factors are the points you need your team to be focusing on to deliver the results. You need to set these as standards and ensure that everyone is aware of them and their part in reaching these success factors. 

If you don't have these in place, how will you move forward or implement any tasks to measure success? It doesn't matter how big or small the project is; implement critical success factors to hope you get things done.

Review Goals Regularly

You need to be on the ball with reviewing activities, goals, and progress. It should be on a daily or near-daily basis so you can keep track and quash any time-wasting activities or remove any waste from the project. The longer you leave it between checking in, the more opportunities there are for things not to get done or take longer than they need. Plus, Harvard Business Review found that team members work better when supervised closely, and their work is benignly appreciated. So, even if you're checking in to compliment the team on a job well done or simply for updates, ensure you do it regularly.

Limit Time Wasting Opportunities

This means no meetings if there isn't an explicit reason to hold one, reducing the emails sent that employees need to sift through, being more organized so people don't get confused, and setting strict deadlines and timescales for work to reduce procrastination.

It can be a good idea to assess your team individually, see where their strengths lie, or get a feel for how they work best so you can meet these requirements. It might be you have someone who works better with an impending deadline, and in the days or hours before said deadline, they are not as productive; how can you make this work for you? Or you might have a worker who is the more productive first thing and slacks off in the afternoon, so a change in work schedule might be beneficial to maximize early morning productivity.

Reducing time wasted in business will directly lead to improved productivity and give you a better outcome and more value for your money.

Should You Go On A Digital Detox? 6 Tips For A Healthier Life Online

Thanks to the proliferation of the internet, 90 percent of people are hooked on their devices. They simply can’t put things down. 

Unfortunately, that’s a bad thing. It means we’re damaging our health in numerous ways. For instance, spending too much time on the internet can lead to addiction, blood clots, spinal issues, and anxiety. 

If that sounds like you, don’t worry: this post is here to help. Here, we take a deep dive into what it means to go on a digital detox and how you can live a healthier lifestyle online. Here’s what to do: 

Tip 1: Set Boundaries Around Device Usage

The first way to start your digital detox is to set boundaries around device usage. It's easy to get sucked into the endless scrolling on social media, but it's crucial to limit the amount of time we spend online. Try to set specific times of the day when you'll allow yourself to check your phone or use your computer. 

For example, you might set a rule that you won't use your phone during meal times or after a certain time in the evening. Also, avoid it when talking to your partner. “Phubbing” where you use your device while in conversation with others can harm relationships. 

The more you set boundaries, the more you’ll stay in the present moment. And that’s great for anyone who wants to live joyfully and freely. 

Tip 2: Remove “Digital Clutter” From Your Life

Next, take a look at whether you’re holding onto digital clutter. Digital devices can accumulate a lot of unnecessary data, from old emails to unused apps. Take some time to declutter your digital life by deleting old emails, clearing out your downloads folder, and deleting apps you no longer use. By streamlining your digital life, you'll be able to find what you need more easily and feel less overwhelmed. 

Remember, going around with a phone that’s 99 percent full all the time isn’t a lot of fun. Every time you want to take a new picture, you have to go through and manually delete something else. It’s not ideal. 

Tip 3: Prioritize Things In Your Life That Don’t Involve Screen Time

Another great tip for a healthier life online is to prioritize things that don’t involve screen time. The list of activities you can choose from is potentially endless. 

For instance, you could start reading a book, going for a walk, or practicing yoga. By prioritizing screen-free activities, you'll be able to reduce your screen time and give your eyes and brain a break from digital stimulation. You’ll also give yourself more time to explore your life fully instead of feeling like you’re endlessly chained to the screen. Spending time away from devices makes it easier to negotiate with life in a natural way. 

Tip 4: Check Your Security

Next, you’ll want to focus on improving your security online. Getting it wrong can lead to all sorts of problems, such as stolen data and lost money. 

It’s important to learn how to detect a keylogger, a program that records everything you type on your keyboard. Figuring out whether you’re under threat protects you and your possessions from harm, and it can also prevent identity theft. 

Tip 5: Practice Mindfulness

Another strategy you can try is mindfulness. Being mindful means being fully present in the moment and focusing on your surroundings, something that’s challenging in the digital age, where we're constantly distracted by notifications and online content. 

However, research shows that practicing mindfulness helps to keep you grounded and level, even after an exhausting week. It reduces stress and helps you to look on the bright side of life. 

Try to incorporate mindfulness practices into your day, such as meditation, deep breathing, or taking a mindful walk. By focusing on the present moment, you'll be able to reduce your reliance on technology and find more peace every day. 

Tip 6: Go On A Full-Blown Digital Detox

Lastly, if you’re feeling really brave, you might want to consider going on a full-blown digital detox. This involves taking a break from all digital devices for a set period, such as a day, weekend, or even a week. Most people do it on the weekend when they don’t have work, either Saturday or Sunday, but you can also do it on the holidays or vacation. 

During a digital detox, you'll be able to disconnect from the constant stimulation of technology and focus on other activities. This can help you feel more refreshed and rejuvenated, and give you a new perspective on your relationship with technology. It can have a profound effect on your mind.

Maximizing Productivity with Innovative Technologies

It's no secret that technology has had a profound impact on the way you work. With so many innovative tools at your disposal, maximizing productivity and getting more done in less time is easier than ever.

This article will discuss some of the most effective ways to use technology to increase your productivity and also provide tips for choosing the right tools for the job and advice for staying productive when working from home.

1) Automate Your Tasks:

Automating tasks is one of the most effective ways to maximize productivity with innovative technologies. Automation allows you to streamline processes and remove manual labor so that you can focus on more important tasks. For example, a digital assistant such as Alexa or Google Assistant can help automate mundane tasks such as setting reminders or scheduling meetings.

You can also use automation tools to connect different software programs and create automated workflows with no coding experience required. Automation also helps save time by eliminating the need to switch between applications or manually input data constantly. By automating everyday tasks, you can increase efficiency and get more done quickly.

Outsource some of the tasks for your business as well. This will help to streamline your processes even further. One of the main ways in which you can streamline your business especially if you work in healthcare is by choosing to outsource DME billing services. When you outsource this often complex area of your business you can use that energy to focus on taking care of your patients.

2) Utilize Cloud Computing:

Cloud computing is one of the most powerful technologies that can help businesses maximize productivity. Cloud-based technologies allow users to access their data and applications regardless of location, eliminating the need for physical storage systems. Additionally, cloud computing will enable businesses to extend and scale their operations faster and easier than ever before.

With cloud computing, teams can collaborate in real-time from any location, helping improve efficiency and reduce costs associated with travel or remote workforces. Companies that adopt cloud-based services also benefit from managed security and automated updates, ensuring data remains secure and up-to-date at all times. By utilizing cloud computing, businesses can significantly improve productivity and gain a competitive edge in their respective industries. A reliable internet connection (like those you can get with AT&T internet plans) helps with this.

3) Leverage Collaborative Software:

Collaborative software is a great way to increase productivity when working in teams. Collaborative tools allow for more efficient communication and faster project completion times and improve overall collaboration.

These platforms are invaluable for businesses with remote workers or who need to communicate better between departments. By leveraging collaborative technology, employees can stay up-to-date on the latest developments and easily share resources or ideas among team members. This ultimately helps improve efficiency and maximize productivity within an organization.

With the help of collaborative software, you can make the most of both remote working and outsourcing. The ability to work remotely while accessing your essential tools means that you can hire a virtual dental assistant for your dentist's office or a virtual receptionist to help you manage customer service. Virtual assistants can take on a whole range of tasks without the responsibility of managing an employee. They don't take up space in your office, and you're not in charge of their payroll or any of their benefits. You simply pay for their services from your chosen company.

4) Invest in Data Analysis Tools:

Data analysis tools are essential for businesses to stay competitive in the digital age. By leveraging data, you can gain insight into customer behavior, identify trends and opportunities, and optimize your operations. Investing in a robust data analysis platform that is tailored to your specific needs is a great way to maximize productivity and gain an edge over competitors.

These platforms enable organizations to process data and quickly generate reports or insights. They also allow users to easily visualize their data to understand it better and make informed decisions. The right analytics tool will help you unlock the potential of your business and create long-term success.

5) Adopt Artificial Intelligence:

Artificial intelligence (AI) has the potential to revolutionize numerous industries, and it’s no surprise that businesses are turning to AI to maximize productivity. AI can help automate tedious tasks such as data entry or analysis and detect patterns in customer behavior more quickly than humans could ever do manually. AI-driven chatbots also enable customers to easily get answers to their questions without having to wait for a human response.

In addition, AI can be used to improve operational processes, such as predicting future demand or streamlining production processes. By leveraging AI, businesses can free up time and resources to focus on other key activities that drive growth and success.

6) Renewing Your Hardware:

Finally, upgrading the hardware your teams use can also help maximize productivity. With new technologies and software continually released, businesses must stay on top of their hardware needs to remain competitive. Investing in high-performance computers and other devices will ensure employees have the right tools they need to do their jobs quickly and efficiently. Additionally, replacing outdated equipment, such as printers, scanners, and a Draiver, can help prevent system slowdowns and ensure that tasks are completed on time.

By renewing your hardware regularly, you’ll be able to keep up with ever-evolving technology trends while maximizing employee productivity. It’s a win-win situation that any business should consider implementing.

…

In conclusion, maximizing productivity within your business is essential for success. With the right strategies, you can leverage new technologies to improve operational efficiency and gain a competitive edge in your industry. From adopting cloud computing to investing in data analysis tools and finding the best products at singularsound.com, these are some of the most effective ways to maximize productivity and drive long-term success.

Launch of My New Course — The Top 10 Habits for Living Well

If you have been reading my articles for a while, you know I am fascinated with the best habits for living well.

I believe living well is the ultimate goal in life and it is achieved through the perfect blend of happiness, health, productivity, and success.

I read everything I can get my hands on related to this topic and continuously experiment with new tactics to see what works in my own life.

After a decade of research and personal experimentation, I have distilled my learnings into a new online course — The Top 10 Habits for Living Well.

The course is live now and open for enrollment here: https://10habitsforlivingwell.thinkific.com/

In the course, each habit is structured as its own chapter. For each chapter, there is a short reading assignment, quiz, and action items to apply to your life.

There is also a printable 1-page version of all action items for easy reference.

The entire course is estimated to take between 2–3 hours to complete.

My sincere hope is that everyone who enrolls in this course will learn actionable and practical tips to improve their life.

The first 10 people who sign up will receive a free 1-hour coaching session with me ($250 value) to help put the principles of the course into action.

I appreciate all the support and loyalty from my readers over the years and I can’t wait to hear what you think about this new course!

Sincerely,

Andrew

The 1 Habit That Has Improved My Life More Than Anything Else

Exercise is the single habit that has improved my life more than anything else.

Specifically a 30-minute run first thing in the morning.

This habit, which takes up just 3% of my waking hours, has delivered an incredible return on investment.

Exercise helped me overcome anxiety when I was in college and it has been a competitive advantage throughout my professional career.

I have worked in many high-pressure environments, working for billion-dollar companies including New Balance, Clif Bar, Red Bull, the Los Angeles Dodgers, and Boston Red Sox.

Throughout my career, I’ve never gone into a big day without running first thing in the morning.

Any time I need to attend an important meeting or give a high-stakes presentation, you can be sure I’ve gotten my run in first.

Just a 30-minute run at a moderate pace (9–10 minute mile) has consistently proven to improve my mood and heighten my productivity for hours afterward.

This makes me better with my relationships and better at business.

Now that I have a family of my own, including 2 children, my morning run is the me time I need to then be there for my family.

My morning run makes me more patient and focused with my loved ones.

The benefits of my morning run are felt immediately and persist throughout the rest of the day. That immediate feedback is what I have needed to stick with this habit for more than 20 years now.

Remarkably, the long-term health benefits have not been a primary driver to maintain this habit, although it is a nice bonus.

I’ve often wondered throughout my professional career why more people don’t exercise first thing in the morning.

Perhaps they have tried and it doesn’t produce the same results as it does for me, or maybe it’s just hard to resist the urge to sleep in a bit more.

I need sleep as much as anyone else, but knowing how much my day will be improved is all the motivation I need to put on my running shoes and get out the door.

Whatever exercise you enjoy, I encourage you to give it a try first thing in the morning, before your obligations for the day begin.

If you’re like me, you’ll notice the rest of the day goes much smoother in all aspects of your life — mental health, relationships, and business.

How to Keep Moving Forward When You’re Between Jobs in a Pandemic

It’s August and the pandemic is still having a significant impact on everyday households. While most people's occupations have changed in one way or another, many people have lost their jobs altogether. If you fall in the latter category, chances are you are struggling to make ends meet.

Figuring out how to keep yourself and/or your family afloat financially is essential as you look for employment. Fortunately, there are some practical ways to adjust your finances and boost your income while you are between jobs. Here are a few examples:

Rework your finances

The first thing to consider is how you can adjust your budget to help soften the blow of job loss. Take a close look at your budget for the last three months, and identify all of your discretionary expenses. Many of these expenses can be cut, including gym memberships, streaming services, and gaming apps. Look at it this way: You won’t have to live without these comforts forever. The more willing you are to cut expenses now, the faster you will be able to regain financial stability.

Another expense that takes up a lot of room on many people‘s budgets is dining out. If you have been ordering takeout or delivery food multiple times a week, cutting back on those costs can make a significant difference.

Go back to school

To prepare yourself for new job opportunities, whether in your current field of expertise or in a different industry altogether, consider returning to school. These days, going back to school is more accessible than ever. You can literally do it all online.

If you are considering starting a business or you are simply unsure of what industry you want to work in next, pursuing a business degree could be perfect for you. Not only will studying business management, management and leadership, or marketing provide you with an opportunity to build upon and sharpen the skills you already have, but it will also help you establish your business acumen.

Educate yourself

The web also offers plenty of other opportunities for educating yourself, whether you do it alongside or in place of going back to school. For instance, you can find top-notch books on any field and industry you can think of, whether it’s business, leadership, consulting, writing, web design, the list goes on. Moreover, consider looking for tutorials, courses, and seminars online that can help you grow your knowledge and skills, and be sure to take notes along the way.

Try freelancing

Being a freelancer, in its most basic sense, means that you work for yourself. Rather than working as an employee for an organization or company, you provide services to various clients of your choosing.

Freelancing offers the most flexibility and freedom of any job opportunity. However, it also means that you are completely responsible for your work, building your client base, marketing your brand, hiring people to help push your business forward, and so on. When you are in between jobs, joining online job boards can often help you find a few clients to start building your name.

Look around town

Lastly, you could always hunt for jobs in your area. Ask around your network for companies or people who are hiring, browse community job postings, and look online for local job opportunities. Getting a job at a local grocery store, coffee shop, restaurant, or any number of other establishments could provide you with a consistent paycheck to supplement your income.

…

This is a hard time for many households across the country, and that’s especially the case for those who are out of work. Start regaining your financial footing by reworking your budget, consider going back to school online, and look for other opportunities to educate yourself. Finally, look into freelancing in your field of expertise, and check out any local job opportunities while you’re at it.

The Greatest Country in the World?

Is there a way to measure the greatest country in the world?

I suppose it depends on your definition, but I believe the best country is the one that produces the ultimate combination of happiness, health, and productivity/success.

Fortunately there are studies that rank countries across each of those areas, and the goal of this article is look across the individual rankings to arrive at the overall best of the best.

Happiness

The World Happiness Report is the ultimate authority on global happiness, ranking 156 countries by their happiness levels. Here are the Top 10 happiest countries in 2018, as determined by the latest study:

1. Finland
2. Norway
3. Denmark
4. Iceland
5. Switzerland
6. Netherlands
7. Canada
8. New Zealand
9. Sweden
10. Australia

In case you are wondering, the US came in at #18 in the latest Happiness rankings (one spot ahead of the UK).

Health

The Bloomberg Health Index ranks the healthiest countries in the world based on several factors including life expectancy, health risks, availability of clean water, malnutrition, and causes of death.

Here are the Top 10 healthiest countries in the world:

1. Italy
2. Iceland
3. Switzerland
4. Singapore
5. Australia
6. Spain
7. Japan
8. Sweden
9. Israel
10. Luxembourg

The US ranks as the #34 healthiest country, in large part due to its high levels of overweight and obese residents.

If you prefer to look at just life expectancy as the primary metric for health, here are the countries that come out on top:

1. Hong Kong (84.3 years)
2. Japan (83.8 years)
3. Italy (83.5 years)
4. Spain (83.4 years)
5. Switzerland (83.2 years)
6. Iceland (82.9 years)
7. France (82.7 years)
8. Singapore (82.6 years)
9. Sweden (82.6 years)
10. Australia (82.5 years)

The US ranks #37 in life expectancy with an average of 78.7 years.

Productivity/Success

On the productivity side, the World Competitiveness Ranking measures the world’s most competitive economies.

Here are the top countries from a business perspective in 2018:

1. United States
2. Hong Kong
3. Singapore
4. Netherlands
5. Switzerland
6. Denmark
7. UAE
8. Norway
9. Sweden
10. Canada

The World Economic Forum produces a similar report measuring each country’s competitiveness, productivity, and prosperity.

Here are the Top 10 from the latest report (2017):

1. Switzerland
2. United States
3. Singapore
4. Netherlands
5. Germany
6. Hong Kong
7. Sweden
8. UK
9. Japan
10. Finland

If you prefer to look at productivity and success from an innovation standpoint, here are the Top 10 countries, according to the 2018 Bloomberg Innovation Index (which scores countries using seven criteria, including research and development spending and concentration of high-tech public companies):

1. South Korea
2. Sweden
3. Singapore
4. Germany
5. Switzerland
6. Japan
7. Finland
8. Denmark
9. France
10. Israel

The US currently ranks #11 on the innovation index.

Any way you slice it, there are only two countries that rank among the Top 10 in each of the three categories (Happiness, Health, Productivity).

In fact, those two countries placed in the Top 10 in each of the six individual reports listed above.

Those two countries are Switzerland and Sweden.

In order to determine the ultimate winner, you need to look at where Switzerland and Sweden placed in each of the six individual rankings. Whichever country totaled the lowest overall score should be crowned the winner, as a result of ranking near the top of every list.

So which country is the best of the best — Switzerland or Sweden?

Here are the totals:

Switzerland: 24 (average rank of #4 on each individual list)

Sweden: 44 (average rank of #7 on each individual list)

So it really isn’t even close.

Photo by Dino Reichmuth on Unsplash

Switzerland ranked in the top 5 in every individual ranking listed above — the only country in the world to have that distinction.

Switzerland quite simply delivers the ultimate blend of happiness, health, productivity, and success.

Switzerland is the 2018 Greatest Country in the World.

How Does Switzerland Do It?

Switzerland has it all — wealth, beauty, culture, and stability.

One of the world’s wealthiest countries, Switzerland enjoys low unemployment and one of the highest gross domestic products per capita in the world.

The beautiful small country in Central Europe is made up of glacier-sculpted Alps, lakes, and valleys, and has enjoyed relative peace and tranquility since the mid 1800’s.

Well-known for its neutrality, Switzerland also prides itself on culture and diversity — German, French, Italian, and Romansh language all enjoy national status.

Additionally, Swiss citizens have won more Nobel Prizes and registered more patents per capita than most other nations.

And that’s just scratching the surface.

I suggest you add Switzerland to your travel list in order to truly find out what makes it the greatest country in the world.

Andrew Merle writes about living well, including good habits for happiness, health, productivity, and success. Subscribe to his email list at andrewmerle.com.

What Is Success, Anyway?

We are often told that if we aren’t hustling and grinding, then we won’t make it.

That if we aren’t outworking others, we’ll be left behind.

But what is the end goal? What does success really mean?

My definition of success is doing work that I love and living a long, happy, and healthy life.

And here are the facts to achieve that type of success:

Money can buy happiness, but only to a point

One often-cited study revealed that money stops producing happiness after you make $75,000 per year. More recent research clarifies those findings to show that the happiness gains from income starts to fall off around $70,000, becomes very low by $160,000, and then hits zero around $200,000. You undoubtedly want a comfortable standard of living to minimize financial stress, but chasing huge income as a means to happiness is not a proven strategy.

Working very long hours is not a recipe for productivity or happiness

Research shows that productivity falls sharply after 50 hours per week, and drops off a cliff after 55 hours. In the world’s happiest countries (primarily Scandinavian countries such as Denmark and Sweden), people work hard but rarely put in more than 37 hours per week. But that doesn’t mean they aren’t innovating — Sweden alone has produced world-shaping companies such as IKEA, Skype, and Spotify.

You also need to take real time off. Six weeks of vacation time per year has been shown to be optimal for happiness (unfortunately Americans take an average of only 11 days).

Social relationships are the best predictor of overall health and happiness

A Harvard study, conducted over 80 years, has revealed that close relationships, more than money or fame, are what keep people happy throughout their lives. And those findings hold true even when factoring in genes, social class, and IQ. In fact, of the thousands of people included in the study, those who were the most satisfied in their relationships at age 50 were the healthiest at age 80. The study’s lead researcher concluded that “the key to healthy aging is relationships, relationships, relationships.” Social relationships are quite simply the most powerful tool you have to live a long and happy life.

Social interaction also boosts your mood on a day-to-day basis. The data shows that to have a great day, you should aim for six hours of social time. That might seem like a lot, but every hour of social time helps to reduce your chance of having a bad day. A little is good, a lot is better. Unfortunately, Americans socialize for an average of only 41 minutes per day. Maybe we should spend less time hustling, and more time socializing.

Happiness causes success, not the other way around

We often grind away in hopes of making it big, as a means to eventually become happy. But Shawn Achor, one of the world’s leading experts on the connection between happiness and success, says that we have the formula backward: Happiness fuels success, not the other way around. If you want to achieve success, you need to look after your own happiness first.

Here are five easy everyday habits to boost your happiness:

1. Write down three new things each day that you are grateful for
2. Journal about a recent positive experience you’ve had for 2 minutes per day
3. Engage in 15–30 minutes of cardio exercise such as brisk walking or jogging
4. Meditate — Simply focus on your breath going in and out for 2 minutes per day
5. Start your day by writing a 2-minute positive email thanking a friend or colleague, or complimenting someone you admire

Achor says that doing those five things every day for 21 days straight will produce profound (and lasting) happiness benefits.

The number 2 most common regret of the dying is, “I wish I hadn’t worked so hard.”

A palliative nurse recorded the most common regrets of the dying and put her findings into a book called The Top Five Regrets of The Dying. The reality is that at the end of their life, nobody wishes they had worked more.

Don’t wait until you are on your deathbed to make that realization.

Use the time that you have now — while you are still in good health — to focus on the things that really matter (like quality relationships with friends and family).

We need to slow down and savor life

Our busy, always-on-the-go lifestyle is stressful. And stress leads to chronic inflammation, associated with every major age-related disease. While some stress is inevitable (and even beneficial), you must effectively manage it if you want to live well. Instead of always staying in overdrive, we need to consciously downshift, a common practice among the world’s longest-lived people.

Take a nap, enjoy a happy hour with friends, unplug after work hours, spend time outside, listen to live music, watch the sunset. Your time here is limited — make sure to slow down and enjoy it.

The happiest people discover their own nature and match their life to it

That is a direct quote from Ray Dalio, who is worth over $17 billion and one of the 100 wealthiest people in the world. But for him, the goal was never about making money. “Meaningful work and meaningful relationships were and still are my primary goals and everything I did was for them,” he says. “Making money was an incidental consequence of that.”

Ultimately, life and happiness boils down to finding the right fit for you. It is essential to know your own nature and operate consistently with it.

After all, the number one regret of the dying is “I wish I’d had the courage to live a life true to myself, not the life others expected of me.” Money won’t mean much if you aren’t living a life that is in line with what you want. And making money in a way that conflicts with your personality or values will just make you feel trapped. To live a truly fulfilling and happy life, Dalio says what you really need is “the courage to be true to your truest self, no matter what other people want you to be.”

It is these lessons that are most important to truly live well. Don’t feel the pressure to always hustle, grind it out, and get ahead. It is far more important to savor life, spend quality time with others, and pursue your own unique path.

If you do that, you will achieve the right kind of success.

Andrew Merle writes about living well, including good habits for happiness, health, productivity, and success. Subscribe to his email list at andrewmerle.com.

50 Top Business Books And How Long It Takes To Read Them

Reading is a common habit among ultra-successful people.

Many of today’s top business leaders and entrepreneurs — from Warren Buffett to Elon Musk to Bill Gates — credit reading a primary reason for their success.

And we know that that the wealthiest, most successful people tend to read non-fiction books (and in particular biographies and autobiographies of other successful people), opting to be educated over being entertained. They believe that books are a gateway to learning and knowledge.

Although not an absolute indicator of success, reading has been proven to strengthen the brain and sharpen your memory and thinking skills.

If you are looking to add more reading in your life, but also want to be mindful of the time commitment, this awesome visual from GetVoIP will help you strategically plan your book list. The visual highlights 50 top business books and how long it takes to read them.

You can start with books that take less than three hours like The Magic of Thinking Big and work your way up to a 14-hour read like the Steve Jobsbiography.

Here is the full list and the average time it takes to read each book:

Biographies

• The Story of My Life by Helen Keller (2:32 hours)
• The Wright Brothers by David McCullough (5:49 hours)
• Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space Race by Margot Lee Shetterly (6:15 hours)
• Shark Tales: How I Turned $1,000 into a Billion Dollar Business by Barbara Corcoran (6:30 hours)
• Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance (7:45 hours)
• Catherine the Great: Portrait of a Woman by Robert K. Massie (13:50 hours)
• Benjamin Franklin: An American Life by Walter Isaacson (14:19 hours)
• Steve Jobs by Walter Isaacson (14:34 hours)
• The Snowball: Warren Buffett and the Business of Life by Alice Schroeder (16:55 hours)
• Titan: The Life of John D. Rockefeller by Ron Chernow (20:19 hours)

Leadership / Management

• The One-Minute Manager by Ken Blanchard (2:24 hours)
• Leading Change by John P. Kotter (4:13 hours)
• How to Win Friends and Influence People by Dale Carnegie (4:14 hours)
• Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg (4:52 hours)
• Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brene Brown (4:55 hours)
• The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer by Jeffrey K. Liker (6:42 hours)
• The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell (6:49 hours)
• Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink (7:09 hours)
• Good to Great: Why Some Companies Make the Leap and Others Don’t by Jim Collins (8:08 hours)
• The 7 Habits of Highly Effective People by Stephen R. Covey (8:47 hours)

Productivity

• Do More Better: A Practical Guide to Productivity by Tim Challies (1:39 hours)
• The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller (3:10 hours)
• Drive: The Surprising Truth About What Motivates Us by Daniel H.Pink (3:27 hours)
• Scrum: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland (3:53 hours)
• The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson (4:53 hours)
• Rework by Jason Fried (5:51 hours)
• The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (6:21 hours)
• Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (6:49 hours)
• Mastery by Robert Greene (9:21 hours)
• Thinking, Fast and Slow by Daniel Kahneman (11:37 hours)

Growth

• The Magic of Thinking Big by David J. Schwartz (2:25 hours)
• Traction: A Startup Guide to Getting Customers by Gabriel Weinberg and Justin Mares (4:17 hours)
• Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (4:36 hours)
• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (5:00 hours)
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne (5:12 hours)
• Hooked: How to Build Habit-Forming Products by Nir Eyal (5:12 hours)
• Influence: The Psychology of Persuasion by Robert C. Cialdini (5:51 hours)
• Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull (7:27 hours)
• The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb (9:01 hours)
• Principles by Ray Dalio (9:18 hours)

Entrepreneurship

• Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson (4:09 hours)
• Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel (4:33 hours)
• The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz (4:36 hours)
• On Writing: A Memoir of the Craft by Stephen King (4:41 hours)
• Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh (4:48 hours)
• Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya (4:52 hours)
• The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (5:03 hours)
• Business Model Generation by Alexander Osterwalder and Yves Pigneur (5:51 hours)
• Founders at Work: Stories of Startups’ Early Days by Jessica Livingston (9:55 hours)
• The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman (9:55 hours)

There you have it — 14 days, 4 hours, and 44 minutes worth of reading. If you read even a fraction of these books, you’ll have a leg up on the competition.

Happy (and successful) reading!

Andrew Merle writes about living well, including good habits for happiness, health, productivity, and success. Subscribe to his email list at andrewmerle.com.

This Is How Many Hours You Should Really Be Working

Have you ever wondered about the optimal number of hours to work per week?

Perhaps you are one of those people who brags about your 70-hour workweek, or maybe you are on the other end of the spectrum chasing the 4-hour workweek dream.

Who really has it right, anyway?

It turns out that the number of hours you work affects not only your productivity, but also your happiness and perception of how much time you have.

And we currently have some room for improvement.

A recent Gallup poll in the US revealed that one in five full-time employees work more than 60 hours a week and nearly half of US workers regularly clock at least 50 hours.

But those people are doing themselves (and their employers) a disservice.

Research shows that productivity falls sharply after 50 hours per week, and drops off a cliff after 55 hours. Additionally, not taking at least one full day off per week (e.g. Sunday) leads to lower hourly output overall.

From a productivity standpoint you shouldn’t go above 50 hours, but to cut down on stress you’d be wise to work even less.

It is no secret that we are busier and more connected than ever, often bouncing from one obligation to the next. This non-stop lifestyle has resulted in 48 percent of working adults feeling rushed for time, and 52 percent feeling significant stress as a result.

Time management expert Laura Vanderkam conducted a study to determine how the number of hours you work affects how much time you think you have.

Of the 900 people included in the study, the average person worked 8.3 hours per day. And the results showed that there was only a one hour difference between the people who felt like they had a lot of time and those who felt time-pressured. Those who felt like they had the least time overall worked 8.6 hours, whereas those who felt like they had the most time worked just one hour less (7.6 hours).

So to not feel starved for time, aim for a 7.6 hour work day. That would equate to a 38-hour workweek.

A 38-hour workweek is remarkably similar to the number of hours worked in Denmark, consistently one of the world’s happiest countries (Denmark has earned the top spot on the World Happiness Report in three of the past five years, and finished number two and three in the other years). People in Denmark work hard but rarely put in more than 37 hours a week, often leaving the office by 4 or 5pm. Other Scandinavian countries enjoy a similar work-life balance, and similar happiness rankings.

Happiness expert Dan Buettner takes it even a step further. Buettner has reviewed the research on more than 20 million people worldwide through the Gallup-Sharecare Well-Being Index, and has conducted extensive on-the-ground research in the world’s happiest countries. “When it comes to your work, try to work part-time, 30–35 hours a week,” he concludes.

Buettner also recommends taking six weeks of vacation per year, which is the optimal amount for happiness. If that isn’t possible, he says at the very least you should use all of your allotted vacation time and keep negotiating for more until you’re getting 6 weeks.

Unfortunately Americans are not taking half of their vacation days, and two-thirds of Americans report working even when they are on vacation. Perhaps it’s no surprise that the US is down at #18 in the World Happiness Report.

Maybe 30 work hours per week and six weeks of vacation is not practical for you. But that’s okay.

If you want to achieve the perfect blend of productivity, happiness, and time affluence, a more realistic goal is to work slightly below 40 hours per week.

The research shows that even shaving an hour or two off of the standard 40-hour workweek can have huge benefits, both at work and at home.

Less than 10% of workers are able to achieve that schedule. A good goal is to be one of those people.

Here’s to the 38-hour workweek!

Andrew Merle writes about living well, including good habits for happiness, health, productivity, and success. Subscribe to his email list at andrewmerle.com.

Why You Should Have Friends

Social connection is the greatest predictor of happiness.

That is what happiness expert Shawn Achor has found after more than a dozen years studying the topic.

Social relationships are also vital to physical health. Human-behavior researcher and #1 New York Times best-selling author Tom Rath has found that social relationships help reduce stress and the risk of age-related memory loss. On the other hand, people with limited social interactions have almost twice the risk of dying from heart disease and are twice as likely to catch a cold.

Close relationships at work also lead to spikes in productivity. According to Rath, employees who have a best friend at work “are seven times as likely to be engaged in their jobs, are better at engaging customers, produce higher quality work, have higher wellbeing, and are less likely to get injured on the job.”

Therefore, focusing on your relationships proves to be good for your career as well. Achor’s research has revealed that happiness causes success, not the other way around.

Happiness. Health. Productivity. Success. All of this can be achieved through social relationships.

But how much social interaction we should aim for in order to see these benefits?

Credit: Arthur Poulin

According to Rath, the ideal amount is six hours of daily social interaction in order to have a great day. That might seem like a lot, but he also says that every hour of social time helps to reduce your chance of having a bad day. A little is good, a lot is better.

Perhaps this level of social connection is already a core part of your life if you are naturally outgoing and extroverted.

But what about if you are more of an introvert?

Achor recommends the simple act of sending a quick email every morning to thank or praise someone you know as a powerful way to boost your social connection and happiness. He says the effects of practicing this habit for 21 days in a row are profound.

Here are some more strategies to keep in mind as you get going, from Psychology Today’s 7 habits of socially connected people:

• Focus on quality relationships over quantity
• Prioritize face-to-face interactions over digital or phone
• Be willing to share personal information with others and make yourself a little vulnerable
• Ask questions and focus on listening to others
• Don’t let minor personal differences get in the way of building relationships
• March bravely into relationships without worrying about rejection

Relationships with other people are arguably the most important thing in our lives. And in addition to all of the benefits mentioned above, relationships are fun.

So give yourself permission to get out there and have some fun with someone else.

It just might be the best use of your time.

The Note-Taking Habits of Highly Successful People

Want to know one common habit among successful people? 

They get things out of their head and down on paper (or some other note-taking device). 

In fact, Richard Branson has been known to carry a notebook with him everywhere he goes, and credits writing things down as one of his most powerful success habits. 

The billionaire founder of Virgin Group is not alone – here are some other examples of highly successful people who swear by note-taking:

• Bill Gates is an avid note-taker, preferring to use old-fashioned pen and paper, despite being celebrated for his computer genius.
• Entrepreneur and author Tim Ferriss uses the Evernote app 10+ times per day for all of his note-taking, research, and brain decluttering (Adam Savage of Mythbusters is a huge fan of Evernote as well).  Ferriss previously detailed a highly-rigorous (and more old school) notetaking routine.
• Facebook COO Sheryl Sandberg is rarely spotted without her spiral-bound notebook.
• Two of J.K. Rowling’s most prized possessions are a pair of small notebooks, which contain her very first scribblings about Harry Potter.
• Taylor Swift immediately records a voice memo on her iphone whenever she has song ideas.

Note-taking (in various forms) is clearly as relevant today as it has been throughout history, when Mark Twain, Thomas Edison, Ludwig van Beethoven, and Pablo Picasso all relied on their pocket notebooks.  

Of course now there is no shortage of note-taking apps, from Evernote to OneNote to Google Keep, and beyond.  And there is a hot debate about whether note-taking digitally or by hand is superior - with pen and paper seeming to still have the edge for learning and information retention. 

This old-fashioned method has the support of productivity guru David Allen, author of the classic book Getting Things Done, who has said that “the easiest and most ubiquitous way to get stuff out of your head is pen and paper.” 

This tried-and-true system is still so popular because it “requires no power source, no boot-up time, no program-specific formatting, and no syncing to external drives and the cloud,” according to David Sax, author of The Revenge of Analog. 

I prefer the analog approach as well.  I carry a pen and notebook with me wherever I go, opting for physical over digital for my note-taking.  I find that this method helps me focus and absorb the most important information, even if I sacrifice some speed and efficiency along the way. 

Even when reading books, I choose to underline key passages by hand, and then transcribe my top takeaways into a real notebook after I am finished reading.  And I always keep a notebook by my bed to get things out of my head for a peaceful night’s sleep. 

Whatever method you choose, the critical part is that you free your mind from excess information. Behavioral science expert Caroline Webb, author of the excellent book How to Have a Good Day, implores us to “Write it down as soon as it comes to mind. Use your intelligence for getting things done, rather than trying to remember what you need to do.”  She says it doesn’t matter if you use real paper or an electronic version, as long as you get your thoughts, worries, and ideas out of your head as soon as possible.  This is absolutely true for me – if I don’t write it down, I don’t remember it. 

Going a step further, Branson says that the most important part of note-taking is having the discipline to “go through your ideas and turn them into actionable and measurable goals.”  

That is what today’s most successful people are doing, and why Branson asserts that notetaking should be an essential habit of every leader. 

Duly noted.

Why I Love Reading Real Books

I read a new book every 2 weeks or so, which adds up to about 25 books per year.

As a rule, I always read at least few pages every day. Often it is a lot more than that. I squeeze reading in whenever I can — primarily weeknights before bed and then throughout the weekend.

Of course this pales in comparison to some notable voracious readers, such as Bill Gates (50+ books per year) and Warren Buffett (500+ pages per day).

I read books primarily to learn, grow, and feed my curiosities. This means that I mostly read non-fiction books about my passions of personal development, healthy lifestyle, and business/marketing.

While I certainly learn every day on the job, books are a gateway to deeper knowledge within my profession and a way to dive into areas unrelated to my day job.

My personality is best-suited to deep exploration of a limited number of subjects, rather than casually flipping from topic to topic. Therefore I greatly prefer reading full books over magazines, online articles, or any other type of micro-content. I highly respect the amount of time and expertise it has taken an author to research and craft a 200+ page book, and I relish the process of immersing myself in that one area for an extended period of time.

Since knowledge is my primary reason for reading books, I always read with a pen in hand so I can underline key passages as I go. Then, after finishing each book, I go back through the underlined sections and manually write out a ‘one-pager’ of my key takeaways in a notebook. I have been doing this for the past five years, which means I now have well over 100 one-page summaries of the books I’ve read. This makes it easy and convenient to go back and reference the points that resonated with me most.

I always feel a sense of satisfaction and accomplishment after finishing the three-step process of reading, underlining, and transcribing these one-pagers. It is at that point that I feel truly ‘done’ with a book and ready to move on to the next one.

This amount of effort might seem crazy to some people, especially since I am not being paid and nobody is asking me to do it. But reading books in this focused manner gives me so much joy precisely because it is what I want to be doing. Even after a long work day, I find it energizing to take on this additional learning during my ‘down’ time, because it is how I choose to spend the time.

I have found that there are typically one or two brilliant nuggets from each book that stand out from the rest, and those key insights often serve as the basis for my articles. Reading therefore not only fulfills my interests, but also serves as a springboard for sharing what I learn. I figure if these insights help me, they likely will help others as well, especially for people who do not have the time to read as many books as I do.

I always read real, physical books — I don’t own a Kindle, Nook, or any other type of e-reader. I spend most of my work day in front of a computer screen, so I choose to be digital-free during my reading time. Holding and reading a book relaxes and invigorates me — and it is one of the few activities that can cause me to totally lose track of time.

Some of my best days have been spent reading and writing, oftentimes in a book store or coffee shop (and disconnected from the internet and social media). While I certainly appreciate the convenience and cost-savings of Amazon, nothing beats the physical browsing and shopping experience of a real book store (and I’m clearly not alone, as evidenced by Amazon now opening physical locations).

I also make sure to read books to my children every night, in hopes of turning them into lifelong readers.

In case you are wondering, here are some of my favorite books:

Personal Development, Productivity, Healthy Lifestyle

• The 4-Hour Workweek and Tools of Titans by Tim Ferriss
• Are You Fully Charged? By Tom Rath
• Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind Edited by Jocelyn K. Glei
• Essentialism: The Disciplined Pursuit of Less by Greg McKeown
• Daring Greatly and The Gifts of Imperfection by Brene Brown
• The Blue Zones Solution by Dan Buettner
• Spark by John J. Ratey, MD

Business and Marketing

• Contagious: Why Things Catch On by Jonah Berger
• The New Rules of Marketing and PR by David Meerman Scott
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• #AskGaryVee by Gary Vaynerchuk
• Start With Why by Simon Sinek
• Stand Out by Dorie Clark

If you are looking for additional reading inspiration, here are the Top 10 Business Books of 2016 as well as a few other top lists for 2017:

• Inc: 20 Life-Changing Books You Must Add to Your List for 2017
• Forbes: 10 Best Books for Entrepreneurs in 2017
• Fortune: 10 Business Books Every Entrepreneur Should Read in 2017
• TIME: Best Non-Fiction Books of 2017 So Far
• Stanford: 12 Business Books to Read in 2017
• Observer: 5 Books Bill Gates Says Will Make You a Better Person
• HuffPost: 33 Titles to Add to Your Shelf in 2017

Happy reading!

This is the Best Advice Tim Ferriss Has Ever Received

I had the opportunity to interview Tim Ferriss last week.

During the course of our conversation, he told me about the best advice he has ever received — advice he got as a teenager that has guided his life and career to this day:

“You are the average of the five people you associate with most.”

Since those teenage years, Ferriss has heeded this advice and gone on to amass four #1 New York Times and Wall Street Journal bestselling books (including The 4-Hour Workweek and his most recent, Tools of Titans), over 150 million downloads of his podcast The Tim Ferriss Show, as well as highly-successful early-stage investments in companies like Uber, Facebook, and Alibaba.

Tim explained to me that carefully selecting his inner circle — both personally and professionally — has been essential to his success. “Choosing very carefully the people I surround myself with, or the people I work collaboratively with on projects, has been extremely critical,” says Ferriss.

It should therefore come as no surprise that Tim has partnered with Vince Vaughn for his latest venture — a new TV series called Fear{less} with Tim Ferriss, produced by Vaughn’s Wild West Productions.

The series will feature Tim in front of a live audience, interviewing world-class performers and business leaders (such as illusionist David Blaine and ESPN Founder Bill Rasmussen) about how they have overcome fears and crafted unique paths to success.

Tim Ferriss and David Blaine / AT&T AUDIENCE Network

As interesting as this new series sounds, I was equally curious to understand what specifically led to Ferriss taking on a large new commitment. As fans of Ferriss know, he fiercely protects his time and says no to the vast majority of opportunities that come his way (and advises his readers and listeners to do the same). It turns out this opportunity was different — in large part because of who was involved, and how they engaged with him.

Ferriss was approached by Vaughn (a fan of Tim’s podcast) and AT&T exec Chris Long (the series airs on AT&T’s Audience Network) — both of whom had seen Tim’s TED talk on overcoming fear. Vaughn and Long explained that they were very familiar with Tim’s work, detailed what specifically they liked about it, and then asked him what he would like to do in television.

This means they came in prepared and framed up an opportunity in a way that would be relevant and beneficial for Tim. “It was a collaboration right from the outset, including someone I have been a fan of for a very long time,” says Ferriss.

At this stage in his career, not only does Tim carefully scrutinize who he works with, but he also prioritizes genuine, mutually beneficial collaborations. In this case, of course Ferriss is offering his time, talent, and name recognition, but he is also receiving significant value in return. He told me the entire series was filmed in a span of only two weeks, perfectly suiting Tim’s schedule (he famously likes to ‘batch’ activities), and enabled him to grow professionally by applying his podcast interviewing skills to a new visual medium, and in front of a live audience.

Trying new things in this manner also perfectly fits with how Tim defines himself. “I very genuinely view myself as a professional Dilettante of sorts,” he explains. He has literally built his identity around being a professional amateur and human guinea pig.

So what does this mean for the rest of us?

Of course we can’t all rub shoulders with Vince Vaughn and David Blaine, or fully dictate the terms of our work and lives.

But we can apply some of the same success principles as Ferriss. For example:

• Surround yourself and collaborate with the right people who truly value you
• Ensure each new commitment helps you grow personally or professionally
• Select new opportunities that align with your self-identity or personal mission
• Be mindful of your time commitment (and schedule disruption) for new ventures

Of course Tim is fortunate to now be in a position to take on only the most ideal projects. But it is clear that following this approach is what helped get him here in the first place.

Above all, remember that you are the average of the five people that you associate with most.

Make sure to choose those relationships wisely.

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“Fear{less} With Tim Ferriss” premieres May 30 at 8 p.m. ET/PT on AT&T AUDIENCE Network available on DIRECTV, DIRECTV NOW and U-verse. Learn more at Tim.blog/fearless.

Why I Go Offline for 12 Straight Hours Each Day

I go offline from 8pm - 8am every day.

This means that I disconnect from email, social media, and internet for 12 consecutive hours each day.

This habit initially started with avoiding email first thing in the morning and last thing before bed, based on advice from from Tim Ferriss in the The 4-Hour Workweek. He said that one simple change would be a life-changer, and it has been for me.

I then extended to a full digital detox for 12 straight hours — including about eight hours of sleep and two hours immediately after waking and two hours just before going to sleep — after reading the book The Productivity Project by Chris Bailey.

I have been able to stick with this “12-on, 12-off” approach for the last several years and find that it greatly increases my overall productivity and peace of mind.

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Disconnecting for 12 straight hours isn’t as hard or extreme as it might sound.

Roughly eight of these hours are spent sleeping, which I now prioritize based on sleep’s proven health benefits. I keep my phone on airplane mode during this time to prevent unwanted disturbances (I can be reached on my land line in case of emergency). I have personally found the ideal sleep hours to be 10pm - 6am (or 5:30am depending on the morning), in order to maximize my mornings and evenings while still getting enough rest.

Upon waking, I like to start the day with 10 minutes of meditation, 30 minutes of exercise (usually running outside), and then enjoy a cup of coffee while getting ready for work, followed by breakfast with my family.

This morning routine puts me in the right frame of mind to tackle the rest of the day and be “all in” at work. I also find that many of my work breakthroughs or ‘aha’ moments come during these pre-online morning hours. All of this would be derailed if I checked email or went down the rabbit hole of social media first thing in the morning.

I try to keep my work day to 9 hours (10 at most) because productivity has been shown to go down dramatically after that point, and I can feel this dropoff. I also find that setting hard office hours forces me to get my work done in that amount of time, much like a work deadline does. Getting home by 6 or 6:30pm (most of the time) enables me to spend time with my family, eat dinner, and then do a last check of email if necessary.

I then like to spend the last 1–2 hours before bed offline, taking care of personal items, hanging with family, and relaxing after the long day (which for me includes reading, writing, enjoying a glass of wine, or watching TV).

Checking email too close to bed makes my mind race with all of the things I need to do, making it very challenging to fall asleep. I am better prepared to read and respond to those emails the following day when I have the time and am well-rested.

...

All of this means that I am offline for 12 hours per day — from about 8pm - 8am (this window can shift up or back by 30 minutes on any given day). I also try to avoid email and social media for one day each weekend.

Keeping this schedule enables me to prioritize the things that are most important in my life — my family, my health, and my work. If I was always connected and attached to my phone or computer, I am sure that each of those three buckets would suffer.

Your schedule likely looks a bit different than mine, and that is to be expected. This is not a prescription for exactly how you should structure your time, or intended to be a one-size-fits-all approach. You should find the routine that works best for you. But I do believe that we all need enough time offline to gain perspective and make time for the things that truly matter.

I have found that balancing my online and offline time helps me to achieve balance in my life overall.

Wake Up With This 9-Minute "Snooze" Ritual

I pride myself on being a morning person and having a highly-productive morning routine. 

I consistently get 7-8 hours of sleep, religiously go for a 30-minute run in the morning, always make my bed, and even block out the first hour of my work day to tackle my single most important task.  

But I’ll admit that it has always been hard for me to get out of bed.  I have struggled with this for as long as I can remember. 

It has been common for me to set my alarm for 6am, only to snooze several times and not get out of bed until 6:30 or later.  Somehow the warmth of my bed just seems impossible to leave, even if I know that those 30 minutes of snoozing are not actually restful or restorative. 

To make matters worse, I also pride myself on time management, and yet I know that those 30 minutes of snoozing are a total waste of time. 

So I have been in search of an effective way to actually wake up when the alarm goes off.  And I think I have finally found the answer. 

I have learned that I need to ease into the day.  It is essential for me to have a bridge between the peaceful night’s rest and the commotion of the day.  I have found that there just isn’t anything that reliably causes me jump up and excitedly rush out of bed (other than realizing I’m late for a meeting!). 

Understanding this about myself, I started thinking about meditation as an ideal start to the day.  I know all about the benefits of meditation, and have tried to work it into my routine in the past, but have not consistently made time for this practice in my schedule.  There just has never seemed to be enough time in the morning to meditate, along with everything else I try to fit in before heading off to work. 

So that got me thinking about using my “snooze” period more productively.  It occurred to me that I could swap my snooze time for meditation time - if only I could get out of bed.  And then I thought to myself, “Why even get out bed?”  Maybe I’d be more successful waking up and sticking to a meditation practice if I removed the barrier of actually leaving my bed.  And that’s exactly what has happened. 

It turns out that my need for slowly easing into the day, interest in meditation, and love of maximizing time have all combined for the perfect wake-up solution. 

I still set my alarm for 6am.  And I still hit the snooze button.  But now that snooze button starts the timer for my meditation session.  I simply sit up in bed – a much lower threshold than actually getting out – and spend the snooze period meditating. 

My meditation is nothing fancy.  I sit up in a comfortable position with my back against the wall, supported by two pillows.  And then I just close my eyes and focus on my breathing.  Whenever I notice my attention wandering, I just bring my focus back to my breath. I do this repeatedly for nine minutes (the duration of one “snooze” on my settings) until the alarm goes off again.  And remarkably I have not once fallen back asleep. 

I’m sure this isn’t the textbook meditation technique, but I do know that I feel calm, centered, and ready to start the day after my 9-minute snooze meditation.  I then drink a glass of water (that I keep next to my bed), slowly get out of bed, and continue on with my morning routine. 

This simple process means that I am getting out of bed 20 minutes earlier than I previously was, all while fitting in a morning meditation, and getting into the right frame of mind to take on the day.  And I’m not sacrificing any quality sleep. 

This wake-up ritual is working wonders for me, and I thought it could be helpful for other habitual “snoozers” as well.  I hope it works for you.         

Here’s to a great morning!